AI in Digital Marketing: How to use it?

Gone are the days when we talked about Artificial Intelligence (AI), we seemed to be referring to a distant future and, for conspiracy theory lovers, to robots that would threaten humanity, like in science fiction films in apocalyptic contexts.

The truth is that technology, since its advent, has always shown itself to be a great facilitator; an ally used in our daily lives and the development of several other solutions, in the most varied sectors. Today, we see that AI in Digital Marketing plays a different role.

What is Artificial Intelligence (AI), and What is its Relationship with Marketing?

Briefly, we can define Artificial Intelligence as the ability of a program to “think” like us, human beings, and from there, perform complex tasks that, initially, only intelligent beings could perform.

Also, according to the aforementioned report, as the B2B Marketing scenario continues to evolve, professionals face a growing challenge: reaching and engaging their target audience effectively.

The reality, however, is that AI in Digital Marketing acts on the most varied fronts. It is present, for example, in customer and target audience segmentation, enabling the adoption of more accurate communication and marketing tactics.

Similarly, AI applied to Marketing also works as a valuable resource for identifying consumption patterns, understanding customer behavior, understanding their preferences, and, therefore, indicating trends.

READ MORE