Social media feels so instinctive in today’s technological world. You have a passing fancy about a product, you turn your head away for a minute and the next thing you know the product is being advertised to you on your social media feed as if the platform could feel it.
These seem to read the mind, and are actually based on predictive algorithms that run in the background. Currently, social media firms get to decide your interactions and build a profile that becomes more precise with time.
The Emergence of Predictive Social Media Algorithm