01.
In the fast-paced world of constantly evolving digital marketing, one questions keeps cropping up – do you need a degree to be successful? It’s a question reflective of the wider change in education, how we acquire skills and progress in our careers too. There are (some) professions you have to go to university for – if you want to be a doctor or a lawyer, then you’re going down that educational route. But with digital marketing? Well actually it’s not as clear cut as that.
02.
Digital marketing is the promotion of products or services using digital channels to reach customers. Basically, you’re promoting your product or service online. But it’s so much more than that. Digital marketing as a whole includes things like search engine optimization (SEO), content creation, social media campaigns, data-based decisions and promotions