Key Roles in a Performance Marketing Team

Digital marketing is possible even without social media, provided that business owners learn multiple promotional channels and techniques to attract attention.

Performance Marketing Manager

1] Oversees the team and strategy. 2] Sets goals, budgets, and KPIs (Key Performance Indicators). 3] Analyzes campaign performance and adjusts strategies.

Digital marketing is possible even without social media, provided that business owners learn multiple promotional channels and techniques to attract attention.

Digital Marketing Specialists

1] Experts in specific channels like paid search (Google Ads), social media ads (Facebook, Instagram), display advertising, or affiliate marketing. 2] Optimize campaigns for cost-per-acquisition (CPA), return on ad spend (ROAS), and other metrics.

Data Analysts

1] Analyze campaign data to identify trends, insights, and areas for improvement. 2] Use tools like Google Analytics, Tableau, or SQL to track performance.

SEO/SEM Specialists

1] Focus on organic search (SEO) and paid search (SEM) to drive traffic and conversions. 2] Optimize keywords, ad copy, and landing pages.

Content Creators /Copywriters

1] Develop high-converting ad copy, landing pages, and email campaigns. 2] Ensure messaging aligns with performance goals.

Affiliate Marketing Managers

Manage partnerships with affiliates or influencers to drive performance-based results.

Marketing Technologists

Implement and manage tools like CRM systems, marketing automation platforms, and tracking software.

READ MORE

READ MORE